Direct answer: Japan’s Electrical Appliances and Materials Safety Act regulates covered electrical products and requires the responsible business operator to complete the applicable notification, conformity, inspection, recordkeeping and PSE labeling steps before sale. From 25 December 2025, new rules also affect overseas businesses selling covered products directly to consumers in Japan.
Imported official government record
Official source facts
- Authority
- Japan Ministry of Economy, Trade and Industry (METI)
- Official document
- Electrical Appliances and Materials Safety Act (PSE) procedures
- Date / status
- Direct-sales designated-importer changes effective 25 December 2025
- Applies to
- Electrical appliances and materials within the scope of Japan’s PSE system
- The responsible business must complete the required notification and confirm conformity with applicable technical requirements.
- Specified products can require third-party conformity assessment in addition to the business operator’s own obligations.
- Inspection records and other compliance documentation must be maintained as required before applying the PSE mark.
- Overseas businesses selling directly to Japan should verify whether the designated importer rules apply to their supply model.
Verify the current official source
Official material imported as an original English editorial summary by MistAirHome on 26 October 2026. Confirm the latest rule, standard and product scope at the primary source before purchase or shipment.
Existing PSE responsibilities
METI states that covered manufacturers and importers must notify the business, confirm conformity with technical requirements, conduct self-inspection and keep records. Specified Electrical Appliances and Materials require conformity assessment by a registered body. PSE labeling can be applied only after the relevant obligations are fulfilled.
Direct-to-consumer overseas sales
Japanese regional METI guidance explains that, from 25 December 2025, an overseas business selling PSE-covered products directly to Japanese consumers must follow the designated-import-business framework and appoint a domestic administrator. The exact route depends on who imports and places the product on the Japanese market.
What this means for humidifiers, fans and diffusers
- Classify the complete product and every supplied mains adapter or power component.
- Confirm which Japanese party is the responsible importer or designated business operator.
- Review the Japanese technical requirements, inspections, records and markings for the exact item.
- Prepare Japanese instructions, warnings and product identification.
- Do not apply a PSE mark based only on a component certificate or an unrelated model.
MistAirHome sourcing note
For Japan, the buyer and factory should agree in writing on the product classification, responsible business operator, adapter, battery, markings, Japanese documentation and required evidence before approving production.
Sources and verification record
- METI — Electrical Appliances and Materials Safety Act
- METI — procedures required by the product safety acts
- Kansai METI — designated importer procedures for overseas direct sellers
Editorial review: 26 October 2026. This article summarizes the linked primary sources. It is not legal, medical or market-entry advice. Requirements and product coverage must be confirmed for the exact model, sales channel and destination.
Questions from buyers
Customer FAQ
Does every electrical product sold in Japan require a PSE mark?
Only products within the scope of Japan’s Electrical Appliances and Materials Safety Act follow the applicable PSE route. The exact product category, electrical design and supply model must be classified before applying any mark.
Can an overseas seller put the PSE mark on a product by itself?
No. The responsible business must first complete the applicable notification, conformity, inspection and recordkeeping obligations. The mark cannot be used merely as a marketing label.
What should a Japanese buyer provide for OEM packaging?
Provide the approved Japanese company details, required Japanese warnings and instructions, model classification, electrical ratings and final compliance text. MistAirHome will align artwork to the approved specification before mass production.
Source review record
Last reviewed: 26 October 2026
- The named government or standards-body source was checked, key facts were independently paraphrased, and the official verification link was retained.
- Added decision-focused buyer FAQs and links to related market and product research.
- Confirmed that specifications, certification scope, pricing, packaging and lead time remain subject to the selected model and final written quotation.
Review owner: MistAirHome Editorial Team
